Most of know not to click on messages that are obviously spam. The subject line is something that is of no relevance to you or seems like it may be clickbait, like “Enter Your Banking Information for a Million Dollars!” or “You Can Lose 200 Pounds By Doing This Each Night”, and the sender may have a random string of letters and numbers rather than a real name. However, it can sometimes be harder to distinguish what is spam from what is a real email message for you. While most spam comes from suspicious scammers who are trying to get you to click on their message and take your personal information, reputable brands can sometimes send messages that trigger a red flag from the spam filters on email inboxes and lead to a credible and genuine message being sent to a junk mail or spam folder. Your Web Pro wants to help you understand how you can avoid sending spam mail.

  1. Suspicious subject lines trigger spam filters. Many spam filters look for words like “free,” “earn extra money”, “explode your business”, and more. There are more credible ways to advertise specials and opportunities for income or growth. Avoid buzzwords when you are crafting messages.
  2. Use a spam tester. There are platforms that can test your email for things that might have your campaign marked as spam so you can get that changed before it goes out in mass to your subscribers.
  3. Don’t use shortened links. Many scammers use shortened links in their emails to avoid being detected and so they do not give away their location. While it might seem tempting to use link shorteners, do not do so in your bulk emails.


While email marketing is a great way to advertise, your email campaigns can only benefit your marketing if they are not going straight to spam folders, which a majority of people rarely check. By following these tips, you can create a better message that reaches your customers and subscribers.

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