My grandmother regularly sends our whole family an email forward that she received. It’s often a quilting pattern or embroidery design that she loves, but sometimes it is a true example of email marketing! While I typically delete most of my emails when they hit my inbox, this is not always true. Email marketing is proven to have the highest ROI (return on investment) of all available marketing avenues, and it is also one of the easiest ways you can increase sales and revenue for your company. How do you get started and make sure that your campaigns are more than noise in someone’s inbox? Your Web Pro would love to help you get started with your email marketing campaign and help make it a success!

To get started with an email marketing campaign, a few things need to be done to ensure that the campaign is a success and not just a mess of ideas that all made it into one campaign or worse: one email message! First, you need to know what your goal is for your email marketing campaign. Is your goal to drive sales or promote a product? Do you want to get donations for your cause or sell tickets to a fundraiser? Define clearly what you are hoping to get out of your campaign and work from there. Next, you need email addresses. Perhaps you get these from a pop-up on your website, a form on social media, or through physical sign ups in your office or at an event. You can also draw from information you already have if you have previously received email addresses from customers or site visitors who have agreed to receive information from you. Finally, use your goals to define what kind of campaign you want to create. Do you want to send weekly newsletters? Are you going to send marketing offers or sales promotions? You can even combine these to include offers and announcements in your newsletter.

Your Web Pro LLC offers email marketing services. We would love to help you get started and promote your company! Contact us today to learn more about our email marketing services.

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