I have never been one to keep things around longer than I should. In fact, my family is full of unsentimental cleaners: When we are cleaning out, we have no issue getting rid of things or replacing them when they aren’t working well or don’t work for us anymore. We can’t help but want to keep things working in great condition and keep up appearances. I can’t help but feel that redesigning a website is similar to the way my family regularly cleans out. You should be evaluating your website’s aesthetics, content, and functionality at regular intervals, and when these things no longer align with your business, it is time to redesign!
A website redesign can help ensure that you stay up-to-date with technology. In the fast and ever-changing world of technology, something that worked or was brand new a few years ago may now be slow, outdated, and offer a poor user experience. If someone comes to your website and finds that it no longer meets the needs or expectations they hold or is incompatible with newer technology, they are fairly unlikely to return to your site in the future. Because technology changes so fast, it is important to stay ahead of the game rather than waiting for something to crash and burn.
Another reason you should consider a website redesign is if your customers (your target audience) change. As your business is growing, the world around you is as well. Your customers may frequently be changing. New groups are moving in and out (such as college students) or your customer base is moving with you, and you must evolve your offering to continue to serve them. Businesses are also changing frequently, and it is important to consider what your business is doing. Are you selling the same things or marketing the same way you were a few years ago? Your website needs to be reflective of your business.
Your Web Pro recommends considering a redesign every 18 months. As your business grows, we want your website to grow with it! Contact us today to learn more about website redesigns.